World Curling Federation partners with WePlay for brand identity refresh

The World Curling Federation have today announced a partnership with WePlay, the UK’s leading award-winning Growth Marketing Partner for brands and rights holders in sport and entertainment, to launch a brand identity refresh.

Following the announcement of the six “Big Ideas” looking to the future of the sport and the understanding that an updated brand for the Federation which showcases a modern, vibrant sport was integral to that future, a branding agency was sought through a tendering process. From that process, WePlay set themselves apart as an exciting partner for the Federation.

WePlay is a Growth Marketing Partner to some of the world’s most ambitious global sports brands and international rights holders, including Global Champions, UFC, LaLiga, ESPN, AC Milan, Paris Saint-Germain, Ironman and Utah Jazz.

Known for its innovative modern marketing approach, WePlay is highly regarded for delivering growth and achieving commercial marketing goals. With expertise in combining data, consultancy, creative, media, and technology.

Christopher Hamilton, World Curling Federation Head of Communications and Marketing said, “We are excited to be working with growth marketing partner, WePlay to refresh the brand identity of the World Curling Federation in a way that encapsulates our core values and vision.

“As we move into the 2023–2024 curling season, we are confident that WePlay’s expertise will enhance our brand and strengthen our connection with the curling community and our Member Associations worldwide.”

WePlay’s Head of Creative Services, Sami Izzet said, “With our extensive portfolio partnering with global federations and executing successful rebranding projects, we look forward to leveraging our creative talents and strategic expertise to further bolster World Curling Federation’s esteemed position as a global leader in the sport of Curling.”

Through close collaboration, WePlay will establish the essence of the new brand, strategically aligning it with the Federation’s mission and positioning.

This collaborative effort aims to unify elements and bring all the federation’s channels under a cohesive brand umbrella. Within the partnership, WePlay will unveil refreshed brand elements and a visually compelling identity, encompassing logos, colour palettes, and impactful graphics.

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